Subway director David Gunn justified the subway cleanup project as follows: Part of the effectiveness of The Tipping Point lies in the intriguing illustrations Gladwell uses to explain his ideas. Gladwell also remarks upon the unusual properties tied to the size of social groups.
Gladwell outlines a three-step plan to propel a product to a tipping point, each using viral epidemics as examples. Popular children's television programs such as Sesame Street and Blue's Clues pioneered the properties of the stickiness factor, thus enhancing effective retention of educational content as well as entertainment value.
What causes a sudden drop in the crime rate of a major city? One of these was cleaning up graffiti in the subway system.
Likewise, on the path toward the tipping point, many trends are ushered into popularity by small groups of individuals that can be classified as Connectors, Mavens, and Salesmen.
Mavens are people who have a strong compulsion to help other consumers by helping them make informed decisions. The phenomenon of snow is a great example of a Tipping Point that everybody knows: The Broken Windows Effect has critics of course.
Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions. Airwalk initial consumers were skaters, but the brand wanted to expand beyond. In conclusion, the author encourages his reader, pointing out that, if the laws in the book are true, which the examples support, change is always possible.
The children's television program Sesame Street serves as the central example for this section. Is the context right for the trend to succeed? How does a style of clothing become trendy? He traces the path of the novel The Divine Secrets of the Ya-Ya Sisterhood from regional cult favorite to national best-seller.
When two people meet, they will have to reach a common ground. According to Gladwell, there are three types of such people: In FreakonomicsLevitt attributes the decrease in crime to two primary factors: Second, the types of the people who are more likely to engage in dramatic, easily romanticized behavior such as early cigarette smoking or suicide are also more likely to be those that others tend to gravitate toward and seek to emulate.
He says there were a few small but influential changes that helped by changing the context and he introduces the Broken Windows theory.
The study found that it took an average of six links to deliver each letter. Experts involved in the later cleanup of the subway system cite small, environmental aspects such as petty theft and graffiti as contributing factors to this crime.
The first law of social epidemics is the Law of the Few. Airwalk was successful in large part because it was able to stay informed about new trends and popular ideas, and then incorporate these ideas into its commercials and ads.
Transit police in plain clothes were assigned to arrest fare-beaters. Introduction At various points in modern history, ideas, products, messages, and other behaviors have suddenly and unexpectedly become very popular. All people are connected to other people through family, friendship, work, hobbies, etc.
They are enthusiastic about introducing new ideas and concept, and their passion is contagious and helps spread the trend with natural charm.
Inhowever, Hush Puppies became a local fad among a group of young people in Manhattan. Joan Gantz Cooeny desired to bridge the illiteracy gap of underprivileged children so she enlisted several technology experts and child psychologists. This section contains words approx. He uses the metaphor of epidemics to describe these events, posing the questions, Why is it that some ideas or behaviors or products start epidemics and others don't?
In the opening chapter of the book, Gladwell uses the syphilis epidemic of Baltimore, along with other outbreaks of disease, to illustrate his three rules.Nov 25, · Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point".
The book seeks to explain and describe the. Malcolm Gladwell was a journalist for The Washington Post and later became a staff writer for The New Yorker. In December of he published an article on the idea of a “tipping point,” the.
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips/5(K). 1-Sentence-Summary: The Tipping Point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.
Read in: 4 minutes. Favorite quote from the author: Malcolm Gladwell is your friendly, Canadian journalist next door. The topic of The Tipping Point is very broad and somewhat difficult to describe, so Gladwell offers a convenient outline here. The book will study many different kinds of trends: trends in products, trends in ideas, trends in behaviors, etc.Download